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Finally!! a Chiropractic Business Academy.
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Ethos Business Academy is your Trusted, Comprehensive, One-Stop destination for Chiropractic Business Success!
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No Guesswork, No Wasted Time, Just Real-World Results!!
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Join, Launch, Build, Scale, or Exit a Chiropractic Career with Confidence.
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Designed to THRIVE in Any Business Model including: Solo, Group, Franchise, and Multi-Disciplinary Practice.
Inside the Ethos Business Academy, You’ll Learn:
 Ethos Business Academy is the all-in-one business solution the chiropractic profession has long needed but never had—until now.
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How to Build Unshakable Confidence as a Clinician—Starting on Day One
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Ethos Business Academy supports you in building your clinical excellence and your business strategies - based on your unique ability; by linking the art, science and philosophy of chiropractic to anatomy and physiology, chiropractic standards of care, and healthcare rules and regulations.Â
Discover the systems that turn theory into real-world performance. From delivering a chiropractic adjustment to conducting a powerful Report of Findings, or presenting to other healthcare colleagues, you'll learn exactly how to communicate with clarity, lead with confidence, and create immediate impact in any clinical setting.
This isn’t more academic theory—it’s the real, replicable process to go from doctor to valued team member (or practice leader) with confidence and competence.
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The Secrets to Running a Smooth, Profitable, and Patient-Focused Practice in ANY Business Model
Master the foundational business skills most chiropractors never learn until it's too late—without burnout or guesswork.
You’ll gain real-world insight into tailoring patient-specific treatment plans, owning compliant documentation and coding, harnessing business principles, and implementing low-cost, high-impact marketing systems that fill your schedule and build your reputation.Â
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A Proven Framework for Long-Term Growth, Career Success, and Professional Freedom
Ethos Business Academy isn’t just a training program—it’s a launchpad for the career you were meant to have.
With our structured certification path (Trained → Certified → Video Assessed → Established), you’ll build lasting credibility, gain clarity in your clinical and business decision-making, and stand out as a chiropractor who’s ready to lead—not just learn.
Whether you're aiming to join a top-tier clinic or launch, build, scale, or exit your own, you'll have the tools, systems, and confidence to succeed for the long haul.Â
You + The Ethos Business Academy = Everything You Need to Practice with Confidence and Lead with Clarity .
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Who is Ethos Business Academy made for?
- Students, Clinic Owners, Hiring and Onboarding, and those that want to Join, Launch, Build, Scale or Exit a chiropractic practice
Students
- From classroom to clinic—master the business of chiropractic.
- Enter any practice with confidence, clarity, and competence.
Ethos Business Academy is designed for chiropractic students who want to bridge the gap between academic learning and real-world business success—so they can graduate prepared, confident, and practice-ready for any business model..
Clinic Owners
- Build a practice that works for you—not because of you.
- Lead with purpose. Grow with strategy. Exit with value.Â
Ethos Business Academy is built for clinic owners seeking to strengthen their operations, lead with clarity, build a high-performing team, and prepare their practice for long-term success or eventual transition.
Hiring & Training
- Bring on doctors who align, contribute, and grow.Â
- Hire smarter. Train better. Retain longer.Â
- Hiring is not easy. Training is costly. EBA saves on both.
Ethos Business Academy is for doctors and organizations who want to recruit, onboard, and empower new chiropractors with the business acumen and cultural alignment needed to thrive in in a chiropractic practice.
Joining a Practice
- Stand out as "The" doctor every clinic wants.Â
- Join with confidence. Contribute with impact. Get Results.
Ethos Business Academy is designed for chiropractors looking to be a valued practice leader when joining an existing practice. Looking to separate themselves from the employment pool with the tools that demonstrate their clinical excellence and make an immediate impact—equipped with the business knowledge, communication skills, and confidence practices expect.
Launching a Practice
- Don’t just open a practice—build a future.
- Start strong. Stay grounded. Succeed faster.
Ethos Business Academy is perfect for chiropractors ready to launch their own practice—offering a strategic roadmap, proven systems, and the business confidence to build a purpose-driven clinic from day one.
Building a Practice
- Build with intention. Serve with excellence.
- Structure. Strategy. Sustainable growth.
Ethos Business Academy is designed for chiropractors who want to build a solid, sustainable, and ethically sound practice—one that grows with intention, serves with excellence, and operates with efficiency.
Scaling a Practice
- Multiply your impact. Expand with clarity.
- Grow your team, your systems, and your reach.
Ethos Business Academy is built for chiropractors who are ready to scale—expanding their team, locations, and impact without compromising clinical excellence or operational integrity.
Exiting a Practice
- A smart exit starts with the right foundation.
- Sell a business, not just a patient list.
- Exit with confidence. Leave an empowering legacy.”
- EBA prepares your practice—and your successor—for success.
Ethos Business Academy is for doctors preparing to exit their practice—helping them build value, transfer systems, and leave a meaningful legacy while setting the next owner up for success.
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Ethos Business academy is here to support you through each step of your chiropractic journey.
You’re not alone—and you’re not behind.
What you DO NOT need is more theory.
What you DO need is structure. A Strategy. A proven system, unique to you, that shows you exactly how to turn your passion into execution—so you’re not guessing, stalling, or settling for less than you’re capable of.
The Ethos Business Academy is your roadmap.
It’s your complete, step-by-step framework to go from overwhelmed to a confident clinician, from uncertain to a high-value asset, and from “Where do I start?” to “I’ve got this.”
Let’s get started.
Click below to take the next step.
Your journey to a successful, purpose-driven chiropractic career starts now.
Let’s do this—together. Â
Why Choose the Ethos Business Academy?
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Ethos Business Academy is the "One-Stop" Business Solution the Chiropractic Profession has been missing.
Designed for students, doctors, clinic owners, and everyone in between.
Whether you’re hiring, being hired, launching a clinic, building/scaling a business, or preparing to exit—Ethos Business Academy has the systems and knowledge you need to thrive with clarity, confidence, and strategy.
Ethos Business Academy is built on the Art, Science, and Philosophy of the Chiropractic Profession linking it to anatomy and physiology, chiropractic standards of care, and healthcare rules and regulations.
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Comprehensive Curriculum
Our curriculum bridges the gap between academic knowledge and real-world practice. The Ethos Business Academy offers a wide range of courses that cover essential aspects of both clinical practice and business management.
Whether you are looking to refine your patient communication skills, master the intricacies of clinical documentation, billing or coding; develop effective marketing strategies, or ignite your healthcare business, our courses are designed to provide you with the practical skills and knowledge you need to succeed.Â
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Expert-Led Training
Learn directly from Dr. Tim Wakefield, a leader in the chiropractic field with over three decades of experience. Dr. Wakefield’s hands-on approach and real-world insights ensure that you receive the highest quality education. His extensive knowledge in clinical documentation, billing, coding, compliance, marketing, and business management will help you build a strong, secure foundation for a successful chiropractic career.
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Certification and Credibility
Gain an Elite Certification that proves your skills and makes you an asset to any health center. Our structured certification process includes online classes, written tests, video uploads, and practical implementation plans. The Ethos Business Academy Certificate of Excellence demonstrates your expertise and readiness to excel in the chiropractic field, enhancing your professional success, employability, and credibility.Â
Meet Dr. Timothy S. Wakefield, BS, DC, DACBSP, CSCS, CCST (retried), CPCOÂ
Since launching his clinical career in 1989, Dr. Timothy S. Wakefield has become a recognized authority in chiropractic care and ethical business strategies, widely respected for his exceptional clinical expertise, strategic leadership, and lasting impact on both patient outcomes and practice performance.
He is a distinguished Diplomate of the American Chiropractic Board of Sports Physicians, a retired Certified Strength and Conditioning Specialist, Certified in Chiropractic Spinal Trauma, and a Certified Professional Compliance Officer. Dr. Wakefield has dedicated his career to advancing the field of chiropractic care, teaching numerous programs, and publishing extensively on clinical documentation, CPT coding, sports injuries, and physical fitness.
Dr. Wakefield brings visionary, real-world expertise in pioneering clinical and business strategies that elevate patient care and operational excellence—empowering private practices, group practices of all sizes, and multi-disciplinary health centers.
These Industry-leading systems have proven to be highly impactful for healthcare providers, health centers, and most importantly the patients they serve.
In May 2023, Dr. Wakefield retired from full-time clinical practice, turning his focus to educating and empowering chiropractors worldwide. His innovative approach and extensive experience make him uniquely qualified to guide you on your journey to professional success.
At the Ethos Business Academy, he looks forward to sharing his invaluable experiences and providing practical tools for successfully integrating your unique abilities, with clinical excellence, and advanced business strategies to create a purpose-driven, high-impact practice, that elevates lives, transforms communities, and leaves a legacy of excellence.
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Tools, Structure, and Support to Grow with Confidence
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Personalized Tools to Build Your Career with Clarity:
From patient communication to care plans, scheduling, and compliance—Ethos Business Academy gives you practical, clinic-ready tools that eliminate the confusion and guesswork of “figuring it out” on your own. -
A Clear Roadmap with Step-by-Step Guidance:Â
Each module inside the Ethos Business Academy breaks complex clinical and business skills into manageable, repeatable actions. You’re never left wondering what’s next—because the path has already been mapped out for you. -
Progress You Can See—and Success You Can Measure:
Through self-guided assessments, implementation exercises, and video skill validation, you’ll stay motivated, accountable, and focused on moving forward—every step backed by the systems of real, successful clinics.
Benefits of the Ethos Business AcademyÂ
#1-Â Unmatched Confidence
Imagine having the confidence of a seasoned professional. Our comprehensive training programs are designed to equip you with the practical skills and business acumen needed to excel from the moment you begin. Ethos Business Academy provides you with the tools to transform to a “Clinician Leader” who is an asset to patients and the practice, no matter if you are joining, launching, building, scaling, or exiting a chiropractic practice.Â
#2Â -Â Robust Business Acumen
Running a successful chiropractic practice requires more than clinical skills. At Ethos Business Academy, we focus on robust business training that is designed to be unique to you, to ensure you can manage and grow your practice effectively. Learn how to develop a strategic marketing plan, understand the intricacies of compliance, master CPT, HCPCS, and ICD-10 coding, understand the rules for clinical documentation, and acceptable chiropractic standards of care developed for chiropractors by chiropractors. Our courses cover everything from patient communication and treatment planning to billing, coding, compliance, and business acumen, providing you with a comprehensive understanding of what it takes to run a successful chiropractic practice within any business model.Â
#3Â -Â Flexible and Accessible Learning
Our online platform makes it easy for you to access top-quality education from anywhere in the world. The Ethos Business Academy’s flexible learning options allow you to study at your own pace, fitting your education around your busy schedule. With a combination of video podcasts, interactive learning modules, and practical assignments, our courses are designed to accommodate your learning style and ensure you get the most out of your education. Â
How Do You Know If You're Ready for the Ethos Business Academy?
It’s perfect for you if…
- You’re tired of spinning your wheels, wasting time trying to “figure it all out” and wondering if you’re doing it right.
- You want clear, strategic steps that take the guesswork out of launching your career and/or growing your practice with real-world experience. Â
- You feel overwhelmed by trial-and-error learning and crave a structured, proven system that simplifies everything from patient communication, to documentation and coding, clinical compliance, staff education, marketing, and business management.Â
- You find yourself stuck, hesitant, paralyzed, or second-guessing what to do next—and wish someone could just show you the right way forward.Â
- You’re ready to take yourself—and your profession—seriously. You want to build a career with purpose, clarity, professional credibility, and leave a meaningful legacy.Â
Ethos Business Academy is NOT for you if…
- You’re still looking for shortcuts, excuses, or hoping someone else will hand you success without effort.
- You resist mentorship, structure, or proven systems—and prefer to learn everything the hard way.
- You don’t see the value in investing in yourself, your skills, or your long-term professional success.Â
- You’re not willing to take the steps necessary to grow—clinically, professionally, or personally.
- You’re content with “winging it,” staying uncertain, or settling for a career that’s less than what you’re truly capable of.
- You just want to try and sell your practice and take what you can get for it.
What’s Inside the The Ethos Business AcademyÂ
1: Clinical Confidence & Patient Communication/Connection
Learn how to communicate and connect with patients using your unique ability, with clarity and authority—without sounding scripted or uncertain. From taking a skillful history and performing educational examinations, to delivering a compelling Report of Findings and guiding your patients through their care journey, you'll develop the verbal tools and clinical flow to create trust and compliance.
You’ll learn how to:
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Lead patient interactions with structure, purpose, and impact
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Perform professional clinical pillars that build immediate trust, connection, and value
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Educate patients clearly without overexplaining or confusion
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Handle objections, explain care, and guide informed decisionsÂ
2: Ethical, Effective Treatment Planning
Master the core structure behind every high-performing practice: the treatment plan. This section of the academy walks you step-by-step through building patient-centered, clinically justified treatment plans that improve outcomes and increase retention—without ever feeling salesy or pushy
You’ll learn how to:
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Create patient-specific treatment plans that are based on Chiropractic Standards of Care; developed by the Chiropractic Profession FOR the Chiropractic Profession to get the best clinical outcomes for the patient based on clinical reasoning, patient-specific goals, and trusted outcomes measures
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Address complicating factors and contraindications to care
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Track progress and use re-evaluations to appropriately modify careÂ
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Transition patients to Maintenance Therapy for chronic pain management or wellness care with confidence and patient trust
3: Compliance, Clinical Documentation & Coding Systems
Get the clarity and control you need to stay compliant, avoid costly mistakes, and confidently document every visit. With simplified instruction and real-world examples, you’ll understand how to apply CMS, CPT, HCPCS, ICD-10, HIPAA rules and others correctly—and consistently.
You’ll learn how to:
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Apply coding and documentation best practices without confusion
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Stay audit-ready with clean records and billing processes
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Navigate compliance regulations with confidence
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Save time and reduce risk with streamlined systemsÂ
4: Business Strategy, Marketing & Professional Growth
Your success as a chiropractor depends on more than great chiropractic adjustments—it’s about building a practice that’s stable, scalable, and respected. These modules give you the practical tools to market ethically, manage efficiently, and position yourself as a valuable, high-performing clinician and a skilled business professional
You’ll learn how to:
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Launch a 30-day jumpstart marketing plan and build a 1-year marketing initiative that works
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Use proven, low-cost internal and external marketing strategies to attract patients
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Manage scheduling, staff, and business operations with ease
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Enhance your career options through the Ethos Business Academy Certification (Trained → Certified → Established)Â
Wait, what's included again?
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Structured Modules with Real-World ToolsÂ
Access 20 expertly crafted modules covering the clinical, business, and professional skills you were NOT taught in school. From communication and care planning to documentation and coding, compliance, marketing plans, and business management, you’ll have everything you need to build a patient-ready, business-minded foundation—right from Day One.Â
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Self-Paced Learning with Built-In Application Â
The Ethos Business Academy is designed to meet you where you are—whether you’re a student preparing to graduate or a doctor already in practice. Each lesson includes prompts, exercises, and clinical applications to help you translate knowledge into confidence and action.
The result?
You’ll uncover what’s missing in your current approach, fine-tune your delivery, and learn how to think—and communicate—with purpose, professionalism, and business insight.
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Certification Pathway That Builds CredibilityÂ
Move through our structured certification process: Trained → Certified → Video Assessed → Established. This isn’t just for show—each level proves your readiness and positions you as a valuable asset to future clinics, employers, or your own patient base.
The result?
You’ll stand out with credentials that go beyond your degree—backed by real deliverables that show you’re not just licensed, you're fully prepared to serve and lead.
WHAT ARE YOU WAITING FOR?
The Ethos Business Academy is your ultimate guide to turning your education into confident, real-world execution—so you can stop second-guessing and start practicing with clarity, competence, and purpose.
This is your step-by-step system for building a career you're proud of, mastering the skills school didn't teach, and becoming the chiropractor clinics trust and patients follow.
Your future in chiropractic doesn’t begin someday.
It begins the moment you decide to lead.
Join the Ethos Business Academy now.Â
IS THERE A GUARANTEE?
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Yes! A 100% Money Back Guarantee
This product has a 14-day money back guarantee. If you work through the first few modules of this course and are not completely satisfied we will refund your money. ** Refunds must be requested in writing within this refund period.
